NFT liviVerse
Situation
With NFT rapidly gaining popularity around the world, livi is exploring opportunities around this area. Hence, a study is called for to understand consumer views on virtual assets.
To further engage users and encourage ongoing interaction, I collaborate with the product owner to brainstorm future services within the liviVerse. I design a separate section within the app that showcases these exclusive services, highlighting the benefits and enticing users to explore and take full advantage of their Mochi ownership.
I carried out a quantitative study to find out consumer’ interest and perception of both crypto (as prerequisite of NFT), and NFT itself. Awareness & usage of cryptocurrency, barriers of pick-up and opportunities to leverage Perception of NFT as an investment option
livi NFT
Task
As the UX/UI lead working on livi's NFT feature, I collaborate closely with the product owner to create a captivating and immersive user journey that engages and delights livi's users. Together, I aim to provide a seamless and enjoyable experience from the moment users enter the Mochi NFT world until they become proud owners of these unique digital artworks.
As users enter their details and enter the lucky draw, I design an interactive element, such as a spinning wheel or a colorful progress bar, to create anticipation and excitement. This element adds a touch of gamification, enhancing the user experience and making the journey more enjoyable.
Once the lucky draw winners are selected, I design a visually stunning notification screen that congratulates the winners and provides instructions for claiming their unique NFT artwork. This screen includes clear and concise information on how to access the digital wallet within the livi App, where they can securely store and manage their exclusive Mochi NFTs.
Action
Deep dive user interview
We went for a two-phase sampling structure to identify the incidence of virtual assets by awareness and usage
Attitude towards a VB participating in the virtual assets' ecosystem, and whether it could be an instrument of high appeal to help livi find an edge as the innovative VB We went for a two-phase sampling structure to identify the incidence of virtual assets by awareness and usage
Then deep dive into Crypto and NFT topics with owners/ intenders
Throughout the user journey, I prioritize a seamless and visually appealing design, ensuring that users feel immersed in the world of Mochi and excited about their participation. Your collaboration with the product owner helps create a cohesive and engaging experience that not only attracts users but also fosters a sense of community and exclusivity around the Mochi NFT collection.
Result
By crafting this fiction user journey, I play a significant role in maximizing user engagement and satisfaction with Livi's NFT feature, further solidifying Livi's position as a leader in the banking app industry in Hong Kong.
livi is leading Hong Kong’s banking apps with the introduction of its NFT
Marking livi’s second anniversary, the launch of “Mochi”, a delightful quirky rabbit character from the future, is highly recognized by livi customers
Limited edition Mochi NFT artwork collectible lucky draw has attracted some 18,000 participants
New mochi owners will receive the unique NFT artwork secure in a digital wallet in the livi App and will have exclusive access to future services in the liviVerse