Challenge

As a pilot e-commerce project create a new Shop and Collect experience that DFS consumers will actively seek to engage with when travelling to Singapore. 

Process 

Functionally, the site’s primary tasks are to shop in the Wines and Spirits section in the Singapore Airport. Help the consumer to understand the products available, promotions and be able to pay online and collect in one of three terminals.

Base on the create biref and in depth user interview Draft a user journery map deliver a clear information to DFS team. 

Solutions

Use EDM and graphical icon system to deliver a message. There will be offline collateral that will support the re-launch of shop and collect in Singapore. 

Result

Awareness of Singapore Shop and Collect for Wines and Spirits.  And Increase sales